🇬🇧Clean Curls

British curly hair brand founded by TV presenter and broadcaster Sarah-Jane Crawford, who spent years chemically straightening her natural curls before embracing them during the 2020 lockdown. After struggling to find products that were both clean in formulation and genuinely effective, Crawford created Clean Curls to fill that gap — affordable, non-toxic hair care that doesn't compromise on results. The brand's mission is A.C.E: Affordable, Clean and Effective. Every product in the range is sulphate-free, silicone-free, SLS-free, paraben-free, petroleum-free, phthalate-free, and cruelty-free, with allergen-free fragrance and vegan-friendly formulations. Bottles are made from 35% post-consumer recycled plastic. The range is ranked Excellent on YUKA, won a Cosmopolitan Beauty Award, and is stocked at Superdrug and Ocado. With only seven hero products, Clean Curls is a deliberately simplified range — designed for families and anyone who wants a clean, fuss-free curl routine without a cabinet full of products.