Brand Directory
Discover our curated directory of curly hair brands — vetted for quality, values, and curl credentials.
Bouclème
British-founded curly hair brand created in London by Michele Scott-Lynch, who started Bouclème to make the products she…
Camille Rose
American natural hair brand founded in 2011 by Janell Stephens, a Louisiana-based vegan and mother of five who began cra…
CurlSmith
British-founded curly hair brand built from an online community of textured-hair enthusiasts. Curlsmith launched in 2018…
Mielle
US-founded textured hair brand built on a deeply personal mission. Mielle was launched in 2014 by Monique Rodriguez — a…
Olaplex
American bond-building haircare brand founded in 2014 by chemists Dean Christal and Craig Hawker. Olaplex's core technol…
Only Curls
London-founded curly hair brand built around the idea that everyone deserves great curl days — without the faff. Only Cu…
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SheaMoisture
A brand rooted in a 100-year-old legacy. Sofi Tucker — a widowed mother of four — began selling shea butter and homemade…
More brands coming soon — we're adding new ones regularly.
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