Our Take
A specifically formulated shampoo for curlies who struggle with scalp dryness, flakiness, or itching — common issues that are often exacerbated by the wash frequency and product weight typical of curly routines. Designed to cleanse and soothe the scalp without further stripping or irritating. An important option for the UK curly community, where hard water and damp climate can contribute to chronic scalp sensitivity. If your itching or flaking is persistent, pair this with a scalp check from a trichologist.
Who is this for?
Our assessment — not the brand's claim
Curl Pattern
Porosity
Free From
Ingredients at a Glance
Water
Universal solvent and primary base of most hair products.
Aloe Vera
Soothing botanical that moisturises and conditions.
Cocamidopropyl Betaine
Gentle amphoteric surfactant derived from coconut. CGM-friendly cleanser.
Betaine
Natural humectant derived from sugar beets that conditions and moisturises.
Cocamide MIPA
A coconut-derived isopropanolamide, similar to cocamide MEA. Functions as a foam stabilise…
Free From
Want to know more about an ingredient? Browse the ingredient glossary →
How to Use
Wet hair and scalp thoroughly. Apply directly to the scalp, section by section. Massage gently — do not scratch. Leave for 2–3 minutes before rinsing. Follow with a moisturising conditioner. Use as your regular shampoo. If itching or flaking persists after consistent use, consult a trichologist or GP to rule out scalp conditions such as seborrhoeic dermatitis or psoriasis.
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Where to Buy
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As I Am Europe
Details
- Line
- Dry & Itchy Scalp Care
- Price tier
- budget
- Routine step
- Cleanse
Reviews
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