Our Take
One of the original As I Am products and still the heart of the Classic range. A lightweight leave-in conditioner formulated with coconut oil, shea butter, and pro-vitamin B5 that detangles, moisturises, and smooths the cuticle without heaviness. Protein-free, making it suitable for daily use across all hair types and porosities. Works particularly well as the first step in an LOC or LCO routine. One of the most accessible and consistently well-reviewed leave-ins in the UK curly hair market.
Who is this for?
Our assessment — not the brand's claim
Curl Pattern
Porosity
Free From
Ingredients at a Glance
Water
Universal solvent and primary base of most hair products.
Cetearyl Alcohol
Fatty alcohol emollient and emulsifier. CGM-approved, not a drying alcohol.
Cetyl Alcohol
A classic fatty alcohol (C16) that conditions, softens, and adds body to formulas. One of …
Amla Fruit Powder
Extract from amla (Indian gooseberry) fruit. Rich in vitamin C and tannins; strengthens ha…
Polyacrylamide
Free From
Want to know more about an ingredient? Browse the ingredient glossary →
How to Use
Towel-dry hair to damp. Take a 10–20p coin sized amount, distribute between palms, and apply from mid-lengths to ends. Can also be worked into the scalp and roots for extra moisture. Do not rinse. Use as the first step in your styling routine (L in LOC/LCO method). Works on all curl types and can be used daily.
Reviews
Loading reviews…
More from the Classic Range
Classic Co-Wash
One of the original CGM co-washes — coconut oil and shea butter
Cleanser
Curl Clarity Shampoo
Clarifying shampoo that removes buildup while retaining moisture
Cleanser
Curling Jelly
Moisturising curl-defining jelly for soft, bouncy definition
Styler
Double Butter Cream
Rich butter cream for deep moisture — not CGM-approved
Styler
Crème De Jour Fondamentale
Daily leave-in that moisturises, reduces frizz, and doubles as heat protection
Leave-In
Manuka Honey & Mafura Oil Leave-In Conditioner
Creamy leave-in for lasting moisture between wash days
Leave-In