Long & Luxe GroYogurt
As I Am

Long & Luxe GroYogurt

Protein-rich leave-in with Yogurt and Pomegranate — clinically shown to increase scalp hydration by 54%

CGM ApprovedLong & LuxeContains ProteinStep: Leave-In

Where to Buy

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As I Am Europe

In stockBest price
£8.80Buy

Our Take

A leave-in conditioner that takes the Long & Luxe system's growth-focused formula and adds Yogurt as a skin-identical humectant, increasing scalp and hair hydration. Loaded with Hydrolyzed Lupine Protein, Keratin, and Hydrolyzed Keratin alongside Pomegranate and Passion Fruit to strengthen, moisturise, and define. The brand's own clinical data shows a 54% increase in scalp hydration. Protein-containing — use in rotation with a moisture-only product if your hair is protein-sensitive. Works across all textured curl types (3a–4c), particularly high-porosity or damage-prone hair.

Who is this for?

Our assessment — not the brand's claim

Curl Pattern

2A
2B
2C
3A
3B
3C
4A
4B
4C

Porosity

LowNormalHigh

Free From

Sulphate-FreeSilicone-FreeParaben-Free

Ingredients at a Glance

Water

Solvent

Universal solvent and primary base of most hair products.

Hydrolyzed Lupine Protein

Protein

Strengthens and repairs damaged bonds

Keratin

Protein

Strengthens and repairs damaged bonds

Hydrolyzed Keratin

Protein

Keratin protein that has been hydrolysed (broken into smaller peptides). Can penetrate or …

Polyacrylamide

Film Former

Free From

Sulphate-FreeSilicone-FreeParaben-FreeAlcohol-Free

Want to know more about an ingredient? Browse the ingredient glossary →

How to Use

Apply to damp hair after washing and conditioning. Work through from mid-lengths to ends section by section. Do not rinse. Style as usual. Use before a gel or curl cream to prevent flaking from styling products. If using the full Long & Luxe system, this follows the Conditioner and precedes any styler.

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Details

Line
Long & Luxe
Price tier
budget
Routine step
Leave-In

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