🇺🇸Camille Rose

American natural hair brand founded in 2011 by Janell Stephens, a Louisiana-based vegan and mother of five who began crafting food-grade products in her kitchen to treat her children's eczema. Named after her maternal grandmother, Camille Rose is built on the philosophy that whatever you put on your body should be good enough to go in it. The range uses gourmet, food-inspired blends — aloe vera, honey, marshmallow root, rosemary oil — across collections for curls, coils, and waves. Originally launched into Target in 2012, the brand has grown into the number-one Black-owned hair care brand in the US, now sold in over 300,000 retail locations globally including the UK. Products are handcrafted in small batches using vegan, organic, and food-grade ingredients. The Curl Maker defining jelly is a long-standing cult product in the natural hair community. The brand is firmly positioned within the textured hair space, catering to curl patterns from 3a through 4c, though its moisture-first approach also works across wavy hair.