Purple Curl Cleanser

Toning sulphate-free shampoo to banish brassiness in blonde and silver curls

✓CGM ApprovedPurple CurlContains ProteinStep: Cleanse

Our Take

A toning shampoo for blonde, highlighted, and silver curls that targets brassiness at the cleanse step. The violet pigment neutralises yellow and orange tones while Hydrolyzed Proteins and Microalgae strengthen the hair shaft and add shine. Contains protein, which makes it a useful pick for fine or damaged colour-treated curls that need structure alongside tone correction. Best used once a week rather than every wash.

Who is this for?

Our assessment — not the brand's claim

Curl Pattern

Porosity

LowNormalHigh

Free From

✓ Sulphate-Free✓ Silicone-Free✓ Paraben-Free✓ Alcohol-Free

Ingredients at a Glance

Water

Solvent

Universal solvent and primary base of most hair products.

Acrylates Copolymer

Film Former

Film-forming polymer for hold and texture.

Hydrolyzed Wheat Protein

Protein

Protein that strengthens and moisturises hair.

Hydrolyzed Corn Protein

Protein

Protein that helps repair and strengthen hair.

Hydrolyzed Soy Protein

Protein

Protein that strengthens and conditions hair.

Free From

✓ Sulphate-Free✓ Silicone-Free✓ Paraben-Free✓ Alcohol-Free

Want to know more about an ingredient? Browse the ingredient glossary →

How to Use

Apply to wet hair and gently massage into a lather. Leave for 1-3 minutes, then rinse thoroughly. Use approximately once per week depending on desired tone and colour result.